There’s an old saying in advertising that money follows eyeballs. But that’s not universally true. One of the charts from Statista shows advertisers spend the large majority of their dollars on ads targeted at television, mobile devices, and PC web browsers – the forms of media with which consumers are spending most of their time.

But the medium that ranks fourth in terms of ad revenue is print – good old fashioned newspapers.

The small town newspapers with a niche are surviving if they have a purpose to print opinions, information and cover family/business events. The under lying problem is most people look at a newspaper as a tool to promote events or businesses free. Newspapers can’t make a living running free stuff, so next time you are wanting to promote something consider a paid ad to help the newspapers survive.

You can subscribe to our newspapers free. Go online to and you will find our papers. You will also find “Would you like to subscribe to our free digital papers?” Sign up today. Think about it this way: the more online subscribers we have, the less paper used, the less trees will be cut down and that would make me happy. Right now with all our papers together we have a very large circulation number, my goal is to have half of that online readers. Our papers are also mobile friendly.

Send us your opinion and read us online today.